Nice to Meet You!
I’m Nadine Bruder.

My Mission


I believe that individuals inherently seek to contribute to meaningful solutions, responsible organizations and sustainable ways of living. I also believe that economies that put people and planet first are possible, lucrative and hold exciting opportunities that we cannot imagine yet. That said, my mission is two-fold.

On the one hand, I help individuals to live up to their potentials and invest into sustainability-led solutions for the collective good. On the other hand, through JUST DAMN RIGHT, I collaborate with forward-thinking leaders and innovators on advanced solutions and ventures that create positive impact.

12x award-winning strategist; sustainability advocate (ESG/SDGs); and a Renaissance Woman with a “science & art mindset”.

My first strategy work in 2007 was destined to turn Steve Jobs into a fan of my client’s product, and in 2008 I turned MAN Trucks & Bus into the first international company that publicly introduced smart city living, electric cars and energy-efficient transportation as we start to implement only today.

Influenced by my upbringing “purpose – positive impact – #StakeholderCapitalism” have always been at the heart of my work. Most of my career I’ve been advising executive managers from the technology and lifestyle industries across the world on how to harness digital innovations, sustainability, purpose-driven leadership and strategic growth initiatives. I also strategized and executed products and digital services which have been awarded; and created market entry strategies and secured high profile partnerships. In 2016 I successfully launched Germany’s first innovative IT-bootcamp education company in order to address the talent shortage and gender gap in STEM.

During that time, I’ve noticed that the most needed innovations and solutions for us on this planet – those to fight and adapt to the climate crisis, and those to enable quality education and equal opportunities – were either underfunded, mismanaged or not on the radar in the investment industry.

With that in mind, I started to study the United Nations global Sustainable Development Goals (SDGs), their measurements and ESG investing; connected with impact investors worldwide as well as with sustainability-led innovators and industry expert.

Fast-forward to today, I founded JUST DAMN RIGHT, an international platform for sustainability-led ventures and investing, culture and education. My latest The Claim Your Value Guide is a 32-page guide to claiming your individual worth with a feeling of confidence to help you harness your potentials for the live and career that you seek. I’ve been speaking at household names such as Slush (Shanghai), Infobahn (Tokyo), Golden Seeds (New York), Plug & Play (Munich), AsiaPacific Week (Berlin), & more.

What People Say

Metaphorically speaking: Nadine is like a secret asset to any business.

Jascha SteinSerial Tech Founder & Advisory Member to WEF

Nadine is clearly ahead of her time and an inspiring leader.

Stefan GroschupfSerial Tech Founder & Board Member

Her intricate sense and sharp foresight of identifying business opportunities, potential products and brands make her stand on the frontline of all things digital and innovative.

Head of Innovationinternational Consumer Goods Company

In only three months we have achieved with Nadine the things that we have been trying to achieve with several consultancies for the past eight years.

CEOIT Consulting Company

I finally feel empowered to take CSR to another, real strategic level in my company.

Senior ManagerConsumer Goods Company

She is a definite asset. Her presence and leadership would always make any mediocre projects inevitable to excellency.

Pebbles LinFounder & Design Director at NUNC

What I Believe In


  • Critical thinking, creativity and systems design are key future skills
  • True power means compassion
  • Holistic sustainability (ESG/SDG) will be the defining measurement for success
  • Diverse teams and communities create more sustainable value
  • Future challenges can’t be solved with approaches from the past 40 years
  • Education, diversity and transparency are key to overcoming the economic and societal challenges that societies around the globe are facing

International Speaker


I spoke at household names such as Slush (Shanghai), Infobahn (Tokyo), Golden Seeds (New York), Plug & Play (Munich), AsiaPacific Week (Berlin), & more