Nice to Meet You!
I’m Nadine Bruder.

About Me

12x award-winning strategist; entrepreneur; innovator; German-born sustainability advocate; and a Renaissance Woman with a “science & art mindset”.

My first strategy work in 2007 was destined to turn Steve Jobs into a fan of my client’s product, and in 2008 I turned MAN Trucks & Bus into the first international company that publicly introduced smart city living, electric cars and energy-efficient transportation as we start to implement only today.

Influenced by my upbringing in sustainability leader Germany, “profit – purpose – positive impact” and #StakeholderCapitalism have always been at the heart of my work. I’ve been advising executive managers from the financial, technology, investment and lifestyle industries across the world on how to harness innovation and sustainability and how to significantly increase revenue.

I advised on business development, digital transformation, value creation and purpose/sustainability-led leadership; I strategized and executed products and digital services; created market entry strategies and secured high profile partnerships; and I strategized and helped execute partner programs and corporate innovation labs.

In 2016 I successfully strategized and launched Germany’s first innovative IT-bootcamp education company in order to address the talent shortage and gender gap in STEM. Enabling access to quality education and empowering people to start a new career feels amazingly rewarding to the soul – can you relate?

Back then I’ve unfortunately noticed that the most needed innovations for us on this planet – those to fight and adapt to the climate crisis, to secure democracy or to enable quality education and equal opportunities – were either underfunded, mismanaged or not on the radar in the investment industry.

So in 2016 I started to study the United Nations global Sustainable Development Goals (SDGs), their measurements and ESG investing, connected with impact investors worldwide as well as with sustainability-led innovators and industry expert. The areas of impact that I chose to focus on to help achieve the SDGs by 2030 are education, sustainable finance, responsible businesses, climate tech, biodiversity, responsible AI and gender equality.

Fast-forward to today, I’m entrepreneur and founder of JUST DAMN RIGHT, an international platform for sustainability-led investments, culture and education. I’m also executive advisor, advisory board member and angel investor. In 2020, I launched the independent, not-for-profit She For Social Impact Awards, which honor women across different industries and from different countries for their innovative solutions that foster a sustainable future already today.

My latest ebook, The Claim Your Value Guide is a 32-page guide to claiming one’s value with a feeling of ease and managing money from a place of confidence to live the life <> career one seeks.

And my most recent educational offer with JUST DAMN RIGHT is  #WealthLifeImpactLeap – a premium online accelerator and mentorship program for professionals who are serious about wealth creation and value-based investing.

Industry insights and international network: software technology, commerce/retail, lifestyle/design, fintech/finance, data/AI, sustainability and investing.

International speaker: At household names such as Slush (Shanghai), Infobahn (Tokyo), Golden Seeds (New York), Plug & Play (Munich), AsiaPacific Week (Berlin), & more

What People Say

Metaphorically speaking: Nadine is like a secret asset to any business.

Jascha SteinSerial Tech Founder & Advisory Member to WEF

Nadine is clearly ahead of her time and an inspiring leader.

Stefan GroschupfSerial Tech Founder & Board Member

Her intricate sense and sharp foresight of identifying business opportunities, potential products and brands make her stand on the frontline of all things digital and innovative.

Head of Innovationinternational Consumer Goods Company

In only three months we have achieved with Nadine the things that we have been trying to achieve with several consultancies for the past eight years.

CEOIT Consulting Company

I finally feel empowered to take CSR to another, real strategic level in my company.

Senior ManagerConsumer Goods Company

She is a definite asset. Her presence and leadership would always make any mediocre projects inevitable to excellency.

Pebbles LinFounder & Design Director at NUNC

My Mission


I believe that individuals inherently seek to contribute to meaningful solutions, organizations and ways of living. I also believe that economies that put people and planet first are possible, lucrative and hold exciting opportunities that we cannot imagine yet. That said, my mission is two-fold.

On the one hand, I help individuals with cultural, entrepreneurial and financial empowerment so that they are able to create and invest into sustainability-led solutions for societies. On the other hand, under JUST DAMN RIGHT I collaborate with forward-thinking leaders on advanced solutions and ventures.

What I Believe In


  • Critical and strategic thinking, system design and creative problem-solving are key future leadership skills
  • In a volatile world your competitor today can be your ally tomorrow
  • Holistic sustainability (ESG/SDG) will be the defining measurement for success
  • True power means compassion
  • Diverse teams are more successful than one-dimensional ones, specifically in crisis situations
  • Future challenges can’t be solved with approaches from the past 40 years
  • Education, diversity and transparency are key to overcoming the economic and societal challenges that societies around the globe are facing

International Speaker


I spoke at household names such as Slush (Shanghai), Infobahn (Tokyo), Golden Seeds (New York), Plug & Play (Munich), AsiaPacific Week (Berlin), & more