A fully rounded brand & digital business strategist

1 – Digital Innovation Mindset

When the iPhone was launched in 2008, I immediately transitioned from strategic marketing to digital/mobile innovations. Since then I’ve been working internationally with tech startups on service/product strategies and marketing, and with traditional lifestyle companies on digital business transformation.

2 – Proven Leader

I have a track record building cross-functional and creative teams with collaborative cultures, inspiring and empowering them to do their greatest work.

3 – Highly Strategic

I ask the right questions, see the big picture, connect the dots, bring foresight to the table and communicate clearly a vision.

4 – Sophisticated Design Sensibility

I built brands and product experiences that were rewarded with acclaimed design prizes as they resonate deeply with people. I naturally apply a careful user centered and holistic design approach in everything I work on.

5 – Art & Science Mindset

I’m gifted with the ability to think analytically and strategically while simultaneously demonstrate deep empathy and creativity.

6 – Hungry for greater challenges

I have a track record of entering unknown territories and bringing in all my previous knowledge in order to connect the dots and people in order to execute business innovation and great user experiences.

7 – International Network

Hungry for knowledge and inspiration, I built a vast network of industry experts, great talents and inspiring leaders from which I curate people to work with me on client projects.

8 – Eleven Renowned Design Prizes

Design projects where I have been in charge of the brand strategy were rewarded with renowned design prizes.

9 – Entrepreneurial Spirit

People appreciate my hands-on, creative and collaborative management spirit. In 6 months for example, I set a tech education startup up from the ground – from research to execution – while simultaneously leading the marketing strategy and managing/growing its team up to 10 people.

10 – Mentor at Startupbootcamp

I mentor startups that participate in the accelerator program Startupbootcamp on brand strategy and experience design.

More about me

Since 2007 I have been consulting directly CEOs, VPs and managers of lifestyle and technology companies – amongst others Vodafone, Langnese, Kickstarter, B-REEL, Wirecard, Ford, Canyon Bicycles or VONROSEN – on digital business development, product strategy and innovation, brand strategy, strategic marketing, experience strategy and storytelling.

Some say I’m ahead of my time, some say I’m an inspiring leader. I consider myself being a catalyst for companies and people helping them to excite with their products/brands and to transform in digital environments.

Projects where I have been in charge of the brand strategy were rewarded with renown design prizes – 11 in total. Directly after graduating from university in 2007 I contributed strongly to setting up the strategy arm of one of Germany’s biggest brand design agencies. Back then, I was consulting clients and introduced innovative marketing research tools and user-oriented methods known as Design Thinking today. Due to that the agency benefited from increased business buy-ins.

In 2009 I decided to become an independent consultant, focussing on digital/mobile business strategies and product innovation, while simultaneously bringing all my user-related and strategic marketing skills into client projects. Since then I’ve been growing and managing an international network of industry experts and collaborators – comprised of designers (visual, motion, UX, 3D, illustrators, VR/AR), developers, engineers, data scientists, startup founders, marketeers, hardware specialists, photo/video/media producers, PR agents and copywriters. Given that, I’m able to curate great talents and teams needed for any client project.

In 2007 I graduated from the University of the Arts in Berlin where I’ve been studying strategic marketing, innovation management and audio-visual communications. My final thesis was about Brand Hacking. Ever since I’m delighted by immersive brand strategies, becoming tangible through great products, convincing storytelling and marketing activities that merge online and offline worlds in smart ways.

Business Strategy,
Product & Brand

Strategic Marketing

• Marketing strategy – from research and concept to management of execution
• Strategic messaging and channel content strategy
• Strategic partnerships development
• Social media strategy and crowdfunding campaign strategy
• Leading creative teams, agencies and stakeholders

Experience Design Strategy

• Experience strategy across multiple, digital and non-digital touchpoints
• User journey and touchpoint design
• Strategic messaging and channel content strategy
• Curating and leading creative teams and agencies
• Managing end to end process from strategy to briefing and execution while securing business buy-ins

Employer Branding & Corporate Branding

• Corporate branding strategy
• Employer branding strategy
• Employer branding tools and campaigns
• Onboarding process and experience
• Defining brand values and corporate culture
• Coaching the management