I'm passionate about creating businesses and brands that make people go WOW!

A fully rounded brand & digital business strategist

1 – Digital Innovation Mindset

When the iPhone was launched in 2008, I immediately transitioned from strategic marketing to digital/mobile innovations. Since then I’ve been working internationally with tech startups on service/product strategies and marketing, and with traditional lifestyle companies on digital business transformation.

2 – Proven Leader

I have a track record building cross-functional and creative teams with collaborative cultures, inspiring and empowering them to do their greatest work.

3 – Highly Strategic

I ask the right questions, see the big picture, connect the dots, bring foresight to the table and communicate clearly a vision.

4 – Sophisticated Design Sensibility

I built brands and product experiences that were rewarded with acclaimed design prizes as they resonate deeply with people. I naturally apply a careful user centered and holistic design approach in everything I work on.

5 – Art & Science Mindset

I’m gifted with the ability to think analytically and strategically while simultaneously demonstrate deep empathy and creativity.

6 – Hungry for greater challenges

I have a track record of entering unknown territories and bringing in all my previous knowledge in order to connect the dots and people in order to execute business innovation and great user experiences.

7 – International Network

Hungry for knowledge and inspiration, I built a vast network of industry experts, great talents and inspiring leaders from which I curate people to work with me on client projects.

8 – Eleven Renowned Design Prizes

Design projects where I have been in charge of the brand strategy were rewarded with renowned design prizes.

9 – Entrepreneurial Spirit

People appreciate my hands-on, creative and collaborative management spirit. In 6 months for example, I set a tech education startup up from the ground – from research to execution – while simultaneously leading the marketing strategy and managing/growing its team up to 10 people.

10 – Mentor at Startupbootcamp

I mentor startups that participate in the accelerator program Startupbootcamp on brand strategy and experience design.

More about me

Since 2007 I have been consulting directly CEOs, VPs and managers of lifestyle and technology companies – amongst others Vodafone, Langnese, Kickstarter, B-REEL, Wirecard, Ford, Canyon Bicycles or VONROSEN – on digital business development, product strategy and innovation, brand strategy, strategic marketing, experience strategy and storytelling.

Some say I’m ahead of my time, some say I’m an inspiring leader. I consider myself being a catalyst for companies and people helping them to excite with their products/brands and to transform in digital environments.

Projects where I have been in charge of the brand strategy were rewarded with renown design prizes – 11 in total. Directly after graduating from university in 2007 I contributed strongly to setting up the strategy arm of one of Germany’s biggest brand design agencies. Back then, I was consulting clients and introduced innovative marketing research tools and user-oriented methods known as Design Thinking today. Due to that the agency benefited from increased business buy-ins.

In 2009 I decided to become an independent consultant, focussing on digital/mobile business strategies and product innovation, while simultaneously bringing all my user-related and strategic marketing skills into client projects. Since then I’ve been growing and managing an international network of industry experts and collaborators – comprised of designers (visual, motion, UX, 3D, illustrators, VR/AR), developers, engineers, data scientists, startup founders, marketeers, hardware specialists, photo/video/media producers, PR agents and copywriters. Given that, I’m able to curate great talents and teams needed for any client project.

In 2007 I graduated from the University of the Arts in Berlin where I’ve been studying strategic marketing, innovation management and audio-visual communications. My final thesis was about Brand Hacking. Ever since I’m delighted by immersive brand strategies, becoming tangible through great products, convincing storytelling and marketing activities that merge online and offline worlds in smart ways.

Some say I’m ahead of the time. I consider myself being a catalyst for businesses and people. I help them set the vision and guide them how to make the next leap in order to succeed and grow.

How I Partner With C-Level Managers, Founders and Investors

Business Strategy,
Product & Brand

  • Digital/mobile business innovations and product strategy
  • Advisory on new business models and strategic partnerships
  • Market-, user-, technology- and trend research of strategic importance
  • Brand strategy, brand positioning, brand story and strategic messaging
  • Brand architecture, branding and art direction
  • Persona/user profile creation
  • Leading creative teams of designers, developers and writers

 

Strategic Marketing

  • Marketing strategy – from research and concept to management of execution
  • Strategic messaging and channel content strategy
  • Strategic partnerships development
  • Social media strategy and crowdfunding campaign strategy
  • Leading creative teams, agencies and stakeholders

Experience Design Strategy

  • Experience strategy across multiple, digital and non-digital touchpoints
  • User journey and touchpoint design
  • Strategic messaging and channel content strategy
  • Curating and leading creative teams and agencies
  • Managing end to end process from strategy to briefing and execution while securing business buy-ins

Employer Branding & Corporate Branding

  • Corporate branding strategy
  • Employer branding strategy
  • Employer branding tools and campaigns
  • Onboarding process and experience
  • Defining brand values and corporate culture
  • Coaching the management

„I don’t know anyone else who combines marketing, product and design in such a smart way like Nadine does.“

Olga Steidl, Founder TBD Newton

What Others Say About Me

Whatever product idea you may have, she will instantly have amazingly detailed associations that will make your product come alive. She speaks the designers’ languages and is great with developers. This enables her to create concepts and requirements for very ambitious products, branding and marketing campaigns. Needless to say, she can also manage complex creative teams extremely well and is good in securing and keeping management buy-in.

Matthaus KrzykowskiOwner Salisbury Ventures, Co-Founder XYO

I haven‘t met anyone like Nadine who can conceptualize new products/services on a strategic level, integrate growth techniques into the concept and transfer it then into engaging experiences.

Joern LeograndeVP Mobile Services, Wirecard

Nadine really inspired and pushed me to explore other opportunities and generally got me to think about the future in a new way with her enthusiasm. I am extremely grateful and I hope that I can find a way to properly thank her.

Fredrika BrillembourgOpera Singer and Artist

Nadine is clearly ahead of the time and an inspiring leader.

Stefan GroschupfCEO, Datameer

I couldn't find a way to express what I pursue with my company. But Nadine gave my brand a clear purpose.

Karl WeinholdCEO feno

The how-to…

1. Get in Touch

Preferably email me and let me know who you are, what your goals and challenges are and what you have in mind to address them.

2. Free Consultation

I will get in contact with you to arrange a free consulting call. This will establish what goals you would have for a prospective collaboration, so that I can develop an initial plan on how I can assist you.

3. Initial Proposition Discussions

If you agree with this initial view, I will then create a presentation that outlines ideas and first drafts to meet your goals and how they would address your needs.

4. Further Partnership Discussions

Once initial objectives have been agreed upon, discussions move to more in-depth topics. Once all parties are satisfied, our collaboration can begin.

 Take a peek into my world – Follow on Instagram