My Recommended
Strategy Tools

Strategy is a huge deal for most organizations. It’s also a huge topic, that covers many different aspects of running your organization or team. As with anything you’re working on, having the right people, insights and tools for the job makes all the difference. That’s why we have curated these 20 strategy resources and tools that we think have proven great. We have broken down the different strategy tools into the purpose/vision, analytics and the development phase of the strategy process.

We have included a mix of strategy tools that help you get answers, frameworks that help you structure and communicate as well as online services that you can use in your daily operations and collaboration with remote teams. All of the online tools listed are either free, or have free trials.

 

Tools For Clarifying Your Vision and Mission

The first part of the strategic process involves setting out your high level vision and mission. If required, refine your vision and mission based on your results you get in the analysis phase.

 

VISION AND MISSION STATEMENT
This frameworks will help you set your vision statement for your organization.

TOOLS TO HELP YOU CREATE YOUR VISION AND MISSION
These tools will help you collaborate as a team to create the vision and mission.
Online Tool – How Now Wow Matrix
Online Tool – Future Mapping

COMPANY/ BRAND VALUES
This tool can be used to identify individuals‘ values and can be easily adapted to a company or brand.

 

Tools to Analyze Your Strength, Playing Field, Competition And Opportunities

Before you start to formulate your business strategy, building insight into your own strengths, the environment in which you operate in and into future trends is key. The following tools will help you in the process.

SWOT ANALYSIS TOOL
Online software tool (SaaS) to help you create a SWOT Analysis from scratch.

PESTEL ANALYSIS TEMPLATE
You also need to examine the Political, Economic, Social, Technological, Legal & Environmental developments that could impact your business and strategy. This tool here will help in the process.

GARTNER’S HYPE CYCLE
Every year IT research and advisory firm Gartner publishes its top 10 strategic technology trends report.

THREE HORIZONS OF GROWTH INNOVATION
This strategic innovation canvas helps you identify and discuss new business opportunities worth exploring in addition to your core business activities.

WHAT’S YOUR COMPANY’S NORTH STAR ?
As we understand the concept of „business“ as a design process that addresses challenges or opportunities for improvement, this tool will help you find orientation in an innovative business environment.
Find the North Star Framework and Explanation Here. Also helpful is this article by Google: “When to reach for a goal that seems to be impossible to reach?” Read here.

PORTER’S FIVE FORCES
This classic framework is still relevant and helps you understand the market and existing forces thereof. This online toolhelps you in the process and communication.

USER / CUSTOMER JOURNEY
Understanding your customers and how they interact with you along the lifecycle is key to understand pain points and to uncover potential to improve products/services or to growth. This template here highlights the user and his/her journey only. This template here also includes the corresponding operational aspects. (PDF)

GLOBAL SUSTAINABLE DEVELOPMENT GOALS
These are the 17 global Sustainable Development Goals set by the United Nations that shall be achieved by 2030. They provide a framework for future developments, organizational governance and measurement.

CIRCULAR BUSINESS DESIGN OPPORTUNITIES
This guide helps you to understand the potential of your existing respectively future company to adopt circular business design principles and innovative solutions.

HYPOTHESIS TESTING
You can relate for testing hypothesis to the Double-Diamond Model from the Design Thinking method and process to help you frame, test, re-frame and test again your assumptions.
Tool – Future Trends
Tool – Idea Concept Development

FROM PRODUCT TO SERVICE THAT ENABLES CIRCULARITY 
Traditional companies are shifting from selling only a product to turning that product into a service or adding in the product context. It starts with understanding the underlying user need and thinking more creatively about how they can be met.
This tool provides you with prompts and a process to evaluate service creation for your organization.

 

Strategy Formulation Tools

Strategy formulation is where the rubber-hits-the-road in relation to the creation of your strategy. By now, you have got a good idea of where you want to go (goal setting) and your own capabilities, as well as the situation externally (understanding your environment). Now it’s time to create an actual plan for how to get there.

BUSINESS MODEL CANVAS
This framework here allows for creating a strategic plan which is easy to understand and shared with others.

VALUE PROPOSITION FRAMEWORK
This framework helps you to define the value for your customer/user by identifying pain points and relieves with regards to his/her jobs that need to be done.

BRAND POSITIONING TOOL
This tool helps you to condense your business model for external perspectives and interactions with stakeholders. Get it here.

MINIMUM INNOVATION STRATEGY
This tool helps you structure and communicate your business innovation efforts.

Tools For Strategic Goal Setting

You can refer to OKRs for your high level, strategic corporate goals as well as for goals referring to departments or teams.

OBJECTIVES AND KEY RESULTS (OKR) SETTING
A process and framework by Goolge to apply OKRs in your organization. Read here.

KPI LIBRARY
This is an online library of free KPI examples for a range of industries to give you inspiration on how to set yours.