Business Strategy,
Product & Brand

  • Digital/mobile business innovations and product strategy
  • Advisory on new business models and strategic partnerships
  • Market-, user-, technology- and trend research of strategic importance
  • Brand strategy, brand positioning, brand story and strategic messaging
  • Brand architecture, branding and art direction
  • Persona/user profile creation
  • Leading creative teams of designers, developers and writers

Strategic Marketing

  • Marketing strategy – from research and concept to management of execution
  • Strategic messaging and channel content strategy
  • Strategic partnerships development
  • Social media strategy and crowdfunding campaign strategy
  • Leading creative teams, agencies and stakeholders

Experience Design Strategy

  • Experience strategy across multiple, digital and non-digital touchpoints
  • User journey and touchpoint design
  • Strategic messaging and channel content strategy
  • Curating and leading creative teams and agencies
  • Managing end to end process from strategy to briefing and execution while securing business buy-ins

Employer Branding & Corporate Branding

  • Corporate branding strategy
  • Employer branding strategy
  • Employer branding tools and campaigns
  • Onboarding process and experience
  • Defining brand values and corporate culture
  • Coaching the management

„I haven‘t met anyone like Nadine who can conceptualize new products/services on a strategic level, integrate growth techniques into the concept and transfer it then into engaging experiences.“

Joern Leogrande, VP Mobile Services Wirecard

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