Nadine Bruder

Business Development,
Brand Strategy, Communication/UX Strategy

  • Repositioning of the brand – from market/user insights to strategy and execution
  • Designed and held strategy workshops with C-suite management
  • Designed user-centered exhibition concept, strategic communications concept and managed their execution
  • Initiated Future Transport Scenario 2020 and coordinated with R&D, VPs of Marketing and Sales
  • Supervised designers, writers, developers, engineers and agencies


  • MAN was highly recognized as a traditional but strongly forward thinking transportation brand
  • Since that trade show in 2008, MAN had found its engaging brand story which is about Innovative Transport Efficiency
Agency: KMS TEAM

Realized in 2009