Nadine Bruder

* In 2008 I got the MAN Bus & Truck management buy-in to re-position the brand, hence promoting its new user-centric positioning „Transport Efficiency“ through an innovative „Future Transportation 2020“ exhibition that highlighted the affects of connected, autonomous driving and climate change on the transportation businesses of MAN’s clients.

Business Development & Innovation

  • Repositioning of the brand – from market/user insights to strategy and execution
  • Designed and held strategy workshops with C-suite management
  • Designed user-centered exhibition concept, strategic communications concept and managed their execution
  • Initiated Future Transport  2020 scenario and coordinated with R&D, VPs of Marketing and Sales
  • Supervised designers, writers, developers, engineers and agencies


  • MAN was highly recognized as a traditional but strongly forward thinking transportation brand
  • Since that trade show in 2008, MAN had found its engaging brand story which is about Innovative Transport Efficiency
Agency: KMS TEAM

Realized in 2009